Tinubu, the software provider for the credit insurance and surety industry, announced today the launch of its new brand.
Tinubu is undergoing a transformation to offer its clients a single point of access, a “digital highway”, to all its products and services, which called for a suitable change of its brand name and visual identity.
For the last 20 years, Tinubu has provided digitalisation for the credit and surety industry, now having 30 of the top 60 worldwide credit and surety underwriters as customers.
With the recent acquisitions of eSurety and SuretyWave and based on its strategy for the next 5 years, Tinubu had to reshape its organisation to provide unity, simplification, and a seamless journey through its products and services for all users (carriers, brokers, agents, policyholders). Hence the rebranding that aligns with that trajectory.
“Tinubu is now the commercial and brand name of our company, as well as the prefix of all our product names. The alliance of technology and insurance expertise offers the best of both disciplines to our clients. Tinubu covers the entire value chain of credit insurance and surety with one end-to-end platform,” said Jérôme Pezé, co-founder and CEO.
To again increase its efficiency and be closer to its customers, Tinubu is currently building the digital highway in credit insurance and surety markets, a pathway connecting all the players in those industries.
Tinubu platform users are located in more than 30 countries worldwide, and this digital highway is tailored for both the participant’s IT critical backbone to run their business and the software connectivity between market participants enabling policies to flow seamlessly.
“2022 will be a year of great transition for Tinubu, a year in which we will seize many opportunities. Over the last 5 years, Tinubu has been consolidating and scaling up its credit insurance and surety products and services offering. That is why, to go one step further, we are launching in 2022 our digital highway,” said Olivier Placca, co-founder and Group Deputy CEO.
