Event Details
Learn from the leaders on best sales practices and generate high-return & low-risk business for your organization!
Join the 60 delegates already registered to learn more about Selling and Marketing of Receivables Finance products in a competitive environment!
The training combines a variety of learning tools including plenum presentations, business simulation game, panel discussions on important topics for the factoring industry and group discussions on real cases shared by active industry professionals.
Ritz-Carlton Guangzhou, China
28th – 29th November, 2019
The FCI Education and Marketing Committees are pleased to offer a new training addressing sales, marketing and promotion of factoring.The objective of the training is to get familiarized with all aspects of sales of factoring. The attendees will get a better understanding of the positioning of factoring and receivables finance, promotion of factoring, finding the needs of prospective customers and closing the deals.
The format of this training will combine a variety of learning methods including plenum presentations, business simulation game, panel discussions on important topics for the factoring industry and also, group discussions on real cases shared by active industry professionals. Industry experts and members of the FCI Marketing and Education Committees will act as presenters, instructors and panellists in all training sessions.
Conference Highlights
Positioning Factoring and Receivables Finance
- Global Industry Overview
- Products
- Features & benefits
- Competition & complementary products (credit insurance, L/C, invoice verification etc.)
Industry Suitability & Seller Selection
- Suitable industries
- Seller selection criteria – KYC
- Fraud and dispute issues
Promotion, Marketing and Selling of Factoring
- Sales channels
- Prioritization and Incentivization
- Reverse marketings
Fintechs & Platforms: competitors or partners?
New horizons – One belt/One road project and related transactions
Photos & Gallery
